The 5 Ws of crowdfunding (startups)

The 5 Ws of crowdfunding (startups)

What: Crowdfunding is the process of funding a specific project by raising a specific amount of money from a large number of people in a particular time period. This is now usually done over the internet on crowdfunding platforms but that isn’t wholly necessary. For...
Crowdfunding: it’s as easy as baking a cake…

Crowdfunding: it’s as easy as baking a cake…

Baking a cake is easy right? Yet, if that’s the case, why do so many bakers and cake decorators exist? And how can I link this to crowdfunding — here goes the analogy. Just a quick google shoes over 1 million results for bakers in Brighton! So it must be more than...
How to Crowdfund your creative business

How to Crowdfund your creative business

Thanks so much to Carolyn Dailey for interviewing me on how creative entrepreneurs can crowdfund their businesses/projects. We run through the different types of crowdfunding, how strategy, creativity and psychology all play a part in successful campaigns and which...
20 reasons to crowdfund in 2020

20 reasons to crowdfund in 2020

With 2020 underway, here are 20 reasons why you should think about running a crowdfunding campaign this year… 1. It will make you money. It seems bes to start with the most obvious one! “ We reached our initial crowdfunding target in about 12 hours and had tripled our...