Field and Flower successfully crowdfunded £877,030, 117% of their original goal, from 643 investors on Crowdcube in November 2017.
Field and Flower ran an equity crowdfunding campaign to expand their reach and become a major online food retailer. They deliver grass fed, free range meat boxes to over 4,500 households in the UK.
We worked with Field and Flower once their campaign was launched on their PR and marketing strategy in the last few weeks of their campaign combining their offline event with PR, and a strong email and social media countdown strategy, they reached their target and went into overfunding, where they finally raised 117% of their target.
Since finishing their crowdfunding campaign, they have expanded their customer base, made new hires and continued to go from strength to strength.
Field and Flower wrote this about their crowdfunding experience, “Jes was a real help with our crowdfunding campaign. We’re a very small team so it was great to have an extra pair of hands on side. She gave us excellent advice on managing our campaign and maximising our fundraising potential. Jes’ assistance with our press release was especially helpful, she was a real asset.”
Visit their Crowdcube campaign here