The Berry Berry successfully crowdfunded £10,152 from 91 supporters on Kickstarter in September 2018.
The Berry Berry were raising funds for their sustainably and ethically made handbags. Founded by mumpreneur Lucia, The Berry Berry employs other mumpreneurs to hand-craft the handbags which are made from fabric off-cuts. In addition, for every five bags sold, they donate one to a charity working with destitute women.
We worked with The Berry Berry on a consultancy basis to assist them in creating and developing their strategy and assisting them with PR. The Berry Berry reached their target due to an excellent social media, email marketing and PR campaign as well as the fact the founder Lucia had built up an excellent network before launching her campaign. During the crowdfunding campaign Lucia even gave birth to her second child, but that didn’t stop her reaching and exceeding her crowdfunding target.
Since finishing their crowdfunding campaign The Berry Berry has got to work in creating and sending out their handbags.
Visit the Kickstarter page and watch the video here