Our 8-part online crowdfunding course will teach you everything you need to know in preparation to launch your campaign.
The course contains:
7 hours of webinars (split over 6 topics),
2 hours of 1:1 consultation with a crowdfunding expert,
37 templates online
our Tip of the Day Calendar
With all this, we are sure your campaign will be a success! So much so, we offer a money back guarantee on our course if it is not.
Organisations who take our training and complete all the templates and tasks are over 4x more likely to exceed their funding goal than those you try to crowdfund without expert support.
The average crowdfund raise after taking our course is £36,211.
The training is set out as follows with a week between each training module (unless otherwise agreed)
By the end of webinar 6 you will be ready to launch your campaign. Your strategy will have been laid out, you will have a crowd large enough to fund you and you will have made video and image content that we know from experience converts. You will also have written and scheduled all your social media content and emails, have your press releases ready to send out to selected journalists and will know what to expect and what you need to do as soon as that launch button has been hit. Most importantly, once the campaign has ended you will know how to make your backers fall even more in love with your organisation and continue supporting you in the medium to long term too!
What You’ll Learn
You will learn how to run an effective crowdfunding campaign. The course is broken down into 6 modules: planning, storytelling, building your crowd, creating the perfect project page, how to communicate your campaign and finally, once the campaign is over, how to follow up and retain your backers. Each module consists of a webinar as well as a handful of templates and downloads so you can create the content needed for that stage. There is a quiz at the end of each module to test your learning and additional resources for those looking to raise more or gain a deeper understanding as to why these strategies work. On top of this, you receive 2 hours of 1:1 consultation from one of our crowdfunding experts.
Part 1: Introduction to Crowdfunding and Planning
- We introduce the idea of crowdfunding to you as well as the course.
- We go through the different platforms which would be good for you
- What you should consider when deciding on which type of crowdfunding to use
- What you should consider when deciding on which platform to use
- We also set out the time expectations
- We help you work out how much to raise
Part 2: Storytelling
- The key points of a crowdfunding story/pitch
- How to pitch your project
- How to choose your story plot
- How to structure your video
- What visuals to use in your story
- What visuals to use for your video
- How other campaigns have done this
- How to validate your idea
Part 3: Building your crowd
- Why your crowd is important
- Who is in your crowd
- How to work out your target market
- How you can best utilise everyone in your crowd
- How to secure your first 40%
- What different skills you need your crowd to have
- How to expand your crowd for free
- How to expand your crowd by paying
- How to ensure you're targeting the right journalists
Part 4: 1:1
- Ask questions
- Have your content/strategy reviewed
- Get help with creating content
- Catch up if you have fallen behind
Part 5: The perfect project page
- How to create the best project title
- How to structure your campaign page
- How to use visuals on your campaign page
- How to make the rewards and video stand out
- What makes good/bad campaign pages
Part 6: Communicating the campaign
- How to use the pre-launch period to your advantage
- How to plan your email marketing
- How to plat your social media strategy
- What type of content to include in your marketing plan
- How to increase your opening rates on emails
- How to increase your donations through marketing
- How to create graphics to boost your marketing efforts
- How to write a press release journalists will want to read
- How to compliment your campaign with offline events
- How to make marketing your crowdfunding campaign easy
Part 7: 1:1
- Ask questions
- Have your content/strategy reviewed
- Get help with creating content
- Catch up if you have fallen behind
- Access live campaign analysis tools
Part 8: The Follow up
- How to keep your backers engaged
- How to turn one-time supporters into regular customers/donors
- How to learn from this campaign for the future
We are so confident in our product that we are offering a money back guarantee if after your campaign, assuming you followed our guidance you did not succeed!