The Heart Movement raised £75,370 on Indiegogo to fund an epic road trip which will bring free mindfulness tools and listening spaces to communities across the UK.
The Heart Movement already have a great app for meditation and several online courses but now they’re taking their mindfulness and meditation work on the road. They have already converted an American school bus into a meditation and mindfulness teaching space and are now looking to fund its trip across the UK.
Since launching their crowdfunding campaign they have received a lot of in-kind donations such as 20,000 Pukka Tea Bags and 100 Bird and Blend Tea Bags, 306 Pulsin bars, 12 Flu Fighter books and 1 box of Stib Pencils. They have received a lot of media coverage for their campaign including being featured in, Smiley News, Wellbeing News and Just Entrepreneurs.
Due to their crowdfunding campaign they received a £70,000 offline donation. Although they missed out on hitting their financial goal, the benefits of crowdfunding for them were huge. They have received a lot of in kind donations, they have received a lot more awareness of their work and tour. Their social media engagement significantly increased as did general website traffic too.
Visit the Heart Bus’s crowdfunding campaign page here