Homo Distractus

Anastasia Dedyukhina successfully crowdfunded £5,258 from 121 supporters on Indiegogo in Autumn 2017.

Anastasia is on a mission to get people to have healthier relationships with technology. After working in the tech/digitial marketing field for more than 10 years she wrote her digital detox book Homo Distractus and was looking to crowdfund its final edits and print run.

Anastasia came to us for ad-hoc consulting as her background in marketing gave her an advantage already in the crowdfunding sphere. We worked with her on strategy and on reviewing content made for a crowdfunding audience. This campaign employed great email marketing tactics and creative guerilla marketing in order to reach an audience who was already looking to escape their technology. It was a pleasure and a lot of fun to brainstorm these ideas and work with Anastasia to bring them to life.

Since finishing her crowdfunding campaign, Anastasia has printed the book and sent it out to all her backers, as well as taken her talks all across Europe and continues to position herself as a thought leader and expert in this sector.

Anastasa wrote this about her crowdfunding experience with us, “What I love about working with Jes is her enthusiasm and dedication to the client and project. Even at the times when I did not feel things were going well for me she kept encouraging me and sometimes pushing me to work harder and be more creative. Brainstorming with her was particularly helpful. She is not just a consultant, but more of coach who is able to get the best out of her client, and definitely offers great value for money.”