Vitae London

Vitae London successfully crowdfunded £21,994 from 176 backers on Indiegogo in May 2017.

Vitae London’s founder Will Adoasi was raising funds to produce his new range of Vitae London watches. Vitae London is a business with a social mission at its core. For every watch sold, a child is put through education in South Africa. This social element was very important to Will, who’s own father grew up in a remote village in Ghana and was the first in his family to learn to read and write. Will as brought up in London and sees how lucky he was to have this opportunity thanks to his father.

Vitae London reached and exceed their crowdfunding target through a range of marketing tactics. We tapped into the fact that many influential people own a Vitae London watch including Richard Brandson, Emeli Sande, Amma Asante, Philip Schofield and Paloma Faith. Vitae London also had extensive media coverage during their campaign in online and printed press as well as on the radio which led to many sales.

Since finishing their crowdfunding campaign, Vitae London have sold their watches in 31 countries and supported school children not only in South Africa but in 6 different countries. They have also released new designs, created new influencer partnerships, hired more staff and started a global pop-up shop tour. In addition to this, they ran a successful equity crowdfunding campaign on Seedrs where they raised £109,536. They have also gone on to run a second rewards crowdfunding campaign, this time on Kickstarter. More information on that can be found here.

William has also run an equity campaign on Seedrs and been featured in a lot more press including this video by the Start Up Van

Subsequent to their rewards campaign they have since launched an equity crowdfunding campaign on Seedrs where they raised a further £101,520, which is over £25,000 more than their original funding goal.