Crowdfunding Conversations – Michael Lawal, Sendit.money

How does the ripple effect in crowdfunding work? How is it easier to gain the trust of 278 everyday investors than just 2 angel investors? How did someone so sceptical of crowdfunding hit their campaign goal with 3 weeks to go? Michael Lawal tells the story of how...

Crowdfunding Conversations – Amanda McCourt, Pantee

How can taking a T shirt and your favourite knickers into a dry cleaners in Yorkshire turn into a global business? How can one late night reading rabbit hole lead to a business and then a successful Kickstarter? How can 2 sisters located in 2 countries on opposite...

Crowdfunding Conversations – Chinelo Awa, Good Cake Day

How can raising £1,964 lead you to quit your job and run your business full time? Chinelo bought her trusty cake mixer (Red) with this funding and has since gone on to quit her job and run Good Cake Day full time. She now sells online courses, workshops, baking...

Crowdfunding Conversations – Joelle Watkins

How can you take your local council to court? How can you smash your crowdfunding target of £30k without traditional marketing methods? How can you get over 1000 backers without an email list during a pandemic? Joelle and the people of Ealing wanted to challenge the...
The 5 Ws of crowdfunding (startups)

The 5 Ws of crowdfunding (startups)

What: Crowdfunding is the process of funding a specific project by raising a specific amount of money from a large number of people in a particular time period. This is now usually done over the internet on crowdfunding platforms but that isn’t wholly necessary. For...